BCC Basque Culinary Center.
Where research melts into creativity.
Basque Culinary Center, beyond being a country-brand and one of our land’s most renowned international ambassadors, is an ecosystem built around gastronomy — as powerful as it is complex to convey to audiences in all its nuances.
The challenge they set us was ambitious: to work on the narrative and its definition (from strategy to synthesis) to structure an activation story for the brand’s BtoB activity. It wasn’t just about facilitating connections with brands and institutions around the world and close to home.
It was about creating a synthesized communication journey and, at the same time, a story that would amplify and convey everything this brand represents. Translating its intangible value proposition into a visual language with power, clarity and character.
The origin of BCC and its spectacular architectural staging weigh too heavily on the perception of the brand, since the educational concept is only a small part of its identity today.
BCC is much more than that: beyond education, it hosts concepts like innovation, science, and multi-sector collaboration.
Our answer was clear: if BCC’s knowledge is boiling, this BtoB Book had to be the vessel that contains it without cooling its heat. We designed a new modular visual identity, able to adapt to different audiences, languages and platforms without losing its unity.
We created a visual system that breathes and moves between academic rigor and creative inspiration. Where the color palette speaks of origin, but also of the future. Where the typography has weight, but no stiffness.
And where the narrative structures align with the content’s different levels of depth.
The new BtoB Folder is much more than a tool for generating new partnerships, collaborative activation or business stimulation. It is a strategic activation piece that gives voice, order and shape to a complex, powerful, expanding brand. With an identity of its own.
“We are very happy with the result and can't wait to put it to work as a tool."
