Eroski Three years, two Christmases and one brand.
Expanding the brand territory of our territory's leading brand.
Three years helping add meaning to a “with you” spanning Animal Welfare, Christmas, promotions and sustainability. One day Eroski asked us for a creative piece with an informative angle, and 3 years and 60 campaigns later, we were on the news with a creative piece. More than 1,000 intense days in which we grew by helping grow an enormous brand that is unique on the inside — and wants to be seen that way from the outside too.
The most important advertiser in volume and influence in the Basque Country, and one of the biggest across a territory stretching from Galicia to the Balearic Islands, through Catalonia and central Spain.
For this brand we have done a good part of the imaginable, and everything unimaginable. From Animal Welfare campaigns to celebrating its commitment to the Basque language.
From campaigns announcing lower prices to company presentations built to raise its perceived value at international economic forums. From the January slump to December 24, by way of March 8 or back-to-school in September. Or designing, naming, christening and launching narrative, visual and communication platforms like #AlimentaLoQuePiensas.
Eroski. Bienestar Animal. Eroski. El Modelo Contigo. Eroski. Alma en Tiempos de Alarma. Eroski. Mujeres que cuentan. Eroski. Mujeres que suman. Eroski. Local. Eroski. GGN. Eroski. Anchoa del Cantábrico. Eroski. Bonito del Norte. Eroski. Family Chef. Eroski. Pesca sostenible. Eroski. Pollo campero. Eroski. Innovaré. Eroski. Ciclismo. Eroski. Gama. Eroski. Libre Grasa de Palma. Eroski. Leche Bienestar Animal. Eroski. Natur. Eroski. Nutriscore. Eroski. Alimenta Lo Que Piensas. Eroski. Eroski. Bakalao Skrei. Eroski. Suma Ahorro. Eroski. Crianza Pollo. Eroski. El Mejor Precio. Eroski. Feliz Todo Contigo. Eroski. Suma Navidad. Eroski. Jazztainak. Eroski. Sostenibilidad Camión. Eroski. Tono. Eroski. Bio. Eroski. Veggies. Eroski. Compromiso con el Euskera.
Eroski. 20×20. Eroski. Bajan los precios. Eroski. Black Friday. Eroski. Cocina. Eroski. Marcas Propias. Eroski. Mejores Clientes Navidad. Eroski. Platos Preparados. Eroski. Propósito. Eroski. Seleqtia. Eroski. Promos XXL. Eroski. Alimenta Lo Que Piensas. Restyling. Eroski. Infoodencers.
Strategy and creativity across thousands of pieces — spots, print ads, radio, banners, audiovisual content, social media, salesbooks, street marketing… and more. Work that carried us through 3 years as turbulent in the world as they were intense in the studio, giving a unified visual and narrative direction to the Eroski brand.
A 360 relationship with a top-tier brand. Alongside Inditex, Mercadona and El Corte Inglés, one of only 5 Spanish retail companies in the global top 250. A professional relationship so big it has grown our creative and organizational capacity, our ability to listen, understand and deliver, and above all, it has trained us to run sprints and marathons at the same time.
"Thank you Shernan! The world keeps moving, and so does Eroski.
