Royal Tennis Club of San Sebastián Ser del Tenis.
Ser del tenis is set from here.
After Barcelona’s, the Real Club de Tenis de San Sebastián is the second-oldest tennis club in Spain. When the RCTSS calls you and tells you the problem is that many people think “el Tenis is tennis,” but it isn’t, they earn more than your attention. A decisive starting point that established our relationship with one of the city’s most emblematic clubs.
And one we developed with a strategy aimed at dismantling prejudice. #SerDelTenis was the narrative platform and the centerpiece of the campaign, a fresh, intense film that won more than a few smiles. We paired it with a media plan and a set of social media content designed to connect the reality of the RCTSS with new generations.
A series of moments showing what #serdeltenis is all about. Which is more than belonging to a club. Or to an activity. It’s belonging to a way of being. And of living life. Very much ours. And very much from here.
A redefinition of positioning, a story and an activation in the form of a brand film that stirs pride of belonging, with which we brought a lot of people to the Club. And an award to our shelf. Game, set and match.
“A total success. Everyone is sharing it. The board is thrilled."
