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La Salle Minifesto.

A little big revolution in education.

Branding & Identity
Digital ecosystem
Strategic thinking
Strategic storytelling
Repositioning
Spots & Brand Films
Brand tone and narrative

The year 2022, exactly two years after the start of a global pandemic. Maybe something is telling us this is the year for a second chance. For a change. In a scenario where everything changes and nobody is happy. Kids saving the world. The age of activism. The politics of fear. Where brands sell promises. And people aren’t buying them. A world crying out for transformation. From scratch. Because real change has to be bigger. Deeper.
And of all the tools humankind has to transform, none is as powerful as education.

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Spot

Empty promises. Resolutions that get forgotten. Words gone with the wind. And actions that never happen. The world is full of manifestos. It doesn’t need another one. What it needs is a guide. A reference. A star. Because if we have to rethink everything, maybe we haven’t learned anything. And if we want to change the scenario, we have to lead a change.
A revolution in education.

For a great revolution in education.

A great revolution in the education of the littlest ones. With a minifesto. Because our hope rests on them. A transformative, trustworthy leader. Putting our star front and center.

Small gestures, big actions.

A true statement of intent in which 3-year-old activists mobilize, crying out for a revolution in education. To change the world. Pasting their real drawings and campaign posters across the streets of Andoain.

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“You've captured perfectly something we were never able to express in a way that connects.”

David Urtasun. Principal of La Salle

Esergui-AVIA. Visual and narrative independence.

Martín Berasategui. Global brand story.

A hand on the stars and both feet on the ground.
Kit Digital Kit Digital