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Barrilero&Asociados CTRL+Z.

A plea in defense of Generation Z.

Branding & Identity
Communication strategy
Strategic thinking
Strategic storytelling
Repositioning
Spots & Brand Films
Brand tone and narrative

In this project for the international law firm Barrilero y Asociados, we found ourselves agreeing on many things. But above all on one: we believe in talent, in creativity and in the future. Firmly. And more every day.

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We believe you have to defend the things you believe in. And we do it with this plea in defense of Generation Z. The generation that’s coming to undo our mistakes. CTRL+Z to the idea that our resources are infinite. To differences based on skin color. On gender. On sex. To plastic in our diet. To the digital divide. To walls. And to climate change: CTRL+Z.

There is a future, if we know how to defend it.
From generation Z, to generation CTRL+Z.

“Fantastic!.”

Marta Barrilero. Director of Communications at Bufete Barrilero y Asociados.

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